Posted on October 17, 2014
Are you putting off having your new business's logo and marketing materials professionally designed until after you get off the ground or land your first clients? If so, you're making a big mistake. Starting your business without a well-thought-out logo and marketing materials puts your small company at a big disadvantage compared to the competition.
A professional-looking business logo and marketing materials help make your new business more visible and credible-two key factors in its growth and success. But because they lack customers and cash flow, many entrepreneurs try to save money by designing their own marketing materials. It's easy enough to design a business card or logo at the local office supply store or online, but if you don't have design or marketing expertise, doing so could cause more problems than it solves.
Here are three reasons not to delay having a professionally designed logo and marketing materials created for your business:
While putting off having a professional logo and marketing materials designed may seem like a good idea from a cash-flow point of view, it could keep your business from getting off the ground. If you think you can't afford to have a logo designed when starting your business, consider this: Can you afford not to?